BELGRAVIA & TOBAGO RANGE NEW LISTING IN TESCO
Belgravia & Tobago’s seasonal cordial range will be listed in Tesco from November, helping to build the key pre-Christmas push for the premium drinks cordial.
Tesco Superstores and Tesco Extra across the UK will permanently list the White Cranberry & Pomegranate flavour, the Spiced Fruit cordial will be available from November until spring time which will then be replaced by the new Pear, Mango & Ginger variant.
Consumer sampling activity is also planned to support the new listing in Tesco from the end of November.
Bhavika Mistry, Belgravia & Tobago Brand Manager commented:” The new Tesco listing is fabulous news as it will hopefully add incremental value and profit to a fast growing area of the premium soft drinks market.
“Sales of adult soft drinks now account for 5 per cent of the total soft drinks market by value, with premium soft drinks at the forefront of this*. With Belgravia & Tobago we are able to respond to consumers needs for healthier ingredients and offer some unique and delicious flavours all year round. This new major multiple listing will enable the consumer greater access to the brand and encourage them try the product for themselves. ”
Belgravia & Tobago has built up a range for all seasons with the most recent launch of the warming Pear, Mango and Ginger variant coinciding with the colder months, as it is a ideal served hot or cold.
Each of the ingredients of the new cordial is known for their health boosting benefits. While mangoes are rich in vitamins, minerals and anti-oxidants, pears are high in potassium and ginger is known to help treat colds, flu and headaches.
Last winter, the brand launched its first variant, a Spiced Fruit cordial enjoyable hot or cold and containing mixed fruit, cinnamon, cloves and nutmeg to make it ideal for the festive season. This was followed this summer by a another variant, White Cranberry and Pomegranate, which offers a thirst quenching and refreshing blend best served chilled diluted with water or as part of a punch.
